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Car-Research XRM

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5005 W 34th St , Houston- 77092
Texas , United States  United States
Today (Monday) Open 7:00 AM to 9:00 PM

Car-Research XRM - Houston

Built by Car People for Car People" is literally the principle force behind CAR-Research XRM. Since 1995, CAR-Research XRM has been developing and evolving the standard in dealership CRM systems. Our ground-breaking XRM platform is a revolution in dealership CRM, communication, and database marketing that exceeds the boundaries of traditional CRM's.

Business Operation Hours
Monday 7:00 AM to 9:00 PM
Tuesday 7:00 AM to 9:00 PM
Wednesday 7:00 AM to 9:00 PM
Thursday 7:00 AM to 9:00 PM
Friday 7:00 AM to 9:00 PM
Saturday Closed
Sunday 8:00 AM to 10:00 PM

Other Categories : Car Dealer CRM, Car Dealer CRM, Car Dealer CRM

Additional Information

A system that allows you to capture all of your data and customer contacts create an ideal opportunity for analysis of performance, ROI, and operational efficiency. We’re firm believers in the benefits of regular ongoing data analysis: extending our knowledge with customized analytics for each dealer is part of our base commitment to improve the dealers’ ROI and help maximize customer retention.

Auto XChange strengthens our popular Quote program by creating excitement and interest in new vehicles among people who normally wouldn’t be looking to buy a new car today: your service customers.While Quote is working in the background—comparing the type, condition, and payments of the customer’s current vehicle to generate a personalized quote—Auto XChange is getting customers’ attention. Using coordinated materials, Auto XChange clearly, yet unobtrusively, raises customer awareness of your attractive trade-in offers… and that trading up might be a viable option if not completely advantageous.

We believe in seamless roll outs with impeccable customer service: As part of the Auto XChange package, a member of our Support Team will actually come to your dealership, set up the POP displays, and coach your staff on ways to effectively leverage the Quote information to make a sale.Service customers present an outstanding yet often untapped opportunity for your dealership. And with Auto XChange, you’ll have all the tools you need to successfully close the sale.

Product and Services

Today, we serve over 2000 dealers, plus large groups and manufacturers with our staff of nearly 200 professionals focused on providing them great service. We analyze millions of data files every day, seeking newer and better ways to target customers and influence their automotive decisions. We've adopted an industry-changing axiom of "Retention through Engagement"—and our dealers are benefitting.

Successful marketing through technological resources is critically dependent on having accurate customer information. The AutoLoop program addresses this issue at multiple levels: First, we help dealers get it right the first time with ongoing programming that boosts email collection rates. Then we verify email proficiency using active Appends programming along with data cleansing systems which compare records against multiple data bases for accuracy.

Scrutinizing all of the facets of the relationship between the dealership and an individual customer allows for targeting in unique ways. Working through prospect lists, defining specific characteristics for calls and tracking all marketing activities can help the BDC become much more effective. Special reporting can extend the basic tools to include custom reports and special monitoring tools which can significantly boost the relevancy of the BDC in call programs.

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